Horseshoe Bay Resort Reopens to Guests in Scenic Texas Hill Country Setting
$100 Million in Recent Golf, Hotel, Restaurant, Clubhouse Upgrades on Full Display
By Brian Weis
As summer beckons and families seek normalcy and a respite from the challenges we're collectively facing, Texas' renowned Horseshoe Bay Resort is once again making its freshly-renovated open-air retreat available to travelers. The resort officially re-opened Friday, May 29 in accordance with Governor Greg Abbott's executive order on re-opening businesses across Texas and with new and modified procedures in place for cleanliness, safety and social distancing.
The preferred drive-to destination for discerning Texas travelers for nearly half a century, Horseshoe Bay shines brighter than ever after a full-scale $100 million renovation that includes four re-energized golf courses, completely upgraded guest rooms, expanded conference space, a reimagined luxury spa, and brand-new restaurant concepts in the hotel tower, yacht club and Whitewater entertainment complex. Soon, the Central Texas resort's expansive $100+ million renovation project will culminate with the opening of the spectacularly redesigned Cap Rock clubhouse in the coming months.
"We're proud to have done our part to help 'flatten the curve' during Shelter-in-Place protocols in response to the COVID-19 pandemic and we've spent valuable time putting new procedures and health measures in place to ensure the safety and enjoyment of our present and future guests," says managing director Bryan Woodward. "We look forward to guests experiencing the wonderful upgrades we've made all across this expansive resort property on the beautiful shores of Lake LBJ. From the volume of calls and e-mails we've been getting, it sounds like travelers are ready to be here, too. Our golf courses are in tremendous condition and our staff has gone to great lengths to ensure a fun, safe and enjoyable golfing experience for every member and guest."
Guests and golfers who haven't been to the AAA-Four Diamond- and Conde Nast Readers' Choice Award-winning Horseshoe Bay Resort will notice a fresh decor and improved amenities and infrastructure at every turn, but the same wide-open spaces and incomparable Texas Hill Country setting. As the resort phases in occupancy levels, certain amenities will have selective or limited access and well-defined social distancing regulations in place.
GOLF AT HORSESHOE BAY RESORT
All three of Horseshoe Bay's Robert Trent Jones, Sr. designs now showcase updates. A classic Central Texas Hill Country golf experience, the scenic Apple Rock course has fresh, artful touches that include new Bentgrass greens, larger greens, plenty of renovated and scaled-down bunkers, re-shaped and leveled tee boxes, improved irrigation, and additional stone retaining walls along water hazards to improve aesthetics. Golf Digest's "Best New Resort Course" in 1986 retains some of the most picturesque views in Texas.
Meanwhile, Slick Rock -- the first of the resort's Jones layouts to open-- underwent similar renovations, and the acclaimed Ram Rock was restored to match Jones' original vision with enlarged greens, re-contoured and smaller bunkers, and significantly more playability.
Summit Rock, Horseshoe Bay's members-only Jack Nicklaus Signature Course, now has improved bunkers that drain more efficiently and look more aesthetically pleasing. Fabric liners in all of the bunkers were replaced with capillary concrete liners -- a superior, state-of-the-art substructure that enhances the playing experience. A unique 50/50 blend of sand- half that arrives by train from California and half from a local source in San Antonio- give Summit Rock an enhanced look plus improved playability.
"This capital infusion has really embraced all of the touchpoints that a guest or consumer will experience," says Anthony Holder, the resort's PGA Director of Golf. "We focused on the places guests and members spend (most of) their time out on the course to elevate the golfing experience and highlight the property's incredible natural features and views."
These moves will surely bolster the reputation of all four courses. Just this past year, Horseshoe Bay Resort was named to GOLF Magazine's 2019 Top 100 Resorts in North America list and given the Editors' Choice Award by Golf Digest as one of the "Best Golf Resorts in the Southwest."
HOTEL LOBBY AND J'S RESTAURANT AND BAR
As part of a significant renovation to Horseshoe Bay Resort's 249-room Tower Hotel first floor and lobby is the reimagining of its popular first-floor restaurant as an authentic Texas barbeque smokehouse. Dubbed "The Baddest Barbeque in Hill Country," J's Restaurant and Bar offers guests refined Texas barbeque and authentic Hill Country cuisine, featuring slow-cooked fare from the renowned Bad Donkey Barbeque. J's Bar is an ideal spot to gather for happy hour or a post-day drink, while J's Patio offers al fresco dining overlooking the Tower Pool. For a period of time, J's and the resort's other restaurants will have well-defined and clearly-communicated measures in place for carry-out service, social distance and guest safety.
Another major lobby upgrade: The entire arrival experience has been improved. The front desk area has been revamped to convey a more welcoming, open floor plan. "In this open-air concept, our associates checking guests in can have the opportunity to mingle with guests from an appropriate distance," says Woodward.
In the coming months, Cap Rock, the shared clubhouse facility for both the Apple Rock and Ram Rock courses, will unveil a finely appointed indoor meeting pavilion and golf shop, along with a luxury swim park and Pool Pavilion with cabanas.
"We're thrilled for our members and guests, and for our ownership who had the vision to make Horseshoe Bay Resort one of the most unforgettable golf destinations in the country," says general manager Bryan Woodward. "To be on this side of this major resort renovation means the world, when they're ready, can see what a uniquely-rewarding and complete experience can be found here. Everything golf travelers are looking for is here in an inimitable tropically-inspired Texas Hill Country setting. There's really nothing like it in the country."
Call 877-611-0112 or visit https://www.hsbresort.com/golf/golf-packages to book your adventure at one of the most thrilling resort destinations in the Southwest.
Revised: 06/04/2020 - Article Viewed 13,019 Times
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About: Brian Weis
Brian Weis is the Publisher of GolfTrips.com, a network of golf travel and directory sites including GolfWisconsin.com, GolfMichigan.com, ArizonaGolfer.com, GolfAlabama.com, etc. Professionally, Brian is a member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA) and The Society of Hickory Golfers (SoHG). In 2016, Brian won The Shaheen Cup, an award given to a golf travel writer by his peers.
All of his life, Brian has been around the game of golf. As a youngster, Brian competed at all levels in junior and high school golf. Brian had a zero chance for a college golf scholarship, so he worked on the grounds crew at West Bend Country Club to pay for his University of Wisconsin education. In his adult years, his passion for the game collided with his entrepreneurial spirit and in 2004 launched GolfWisconsin.com. In 2007, the idea for a network of local golf directory sites formed and GolfTrips.com was born. Today, the network consists of a site in all 50 states supported by national sites like GolfTrips.com, GolfGuide.com and GolfPackages.com. It is an understatement to say, Brian is passionate about promoting golf and golf travel on a local, regional, national and international level.
On the golf course, Brian is known as a fierce weekend warrior that fluctuates between a 5-9 handicap. With a soft fade, known as "The Weis Slice", and booming 300+ drives, he can blast it out of bounds with the best of them.
Contact Brian Weis:
GolfTrips.com - Publisher and Golf Traveler